Businessmanc, Upjit Singh Sachdevawho is well known as Jeety, has been recognized by the Rubber Planters Association of Liberia (RPAL) and the Rubber Development Fund Incorporated (RDFI) for his company’s contribution to the country’s rubber industry.
Presenting the certificate of honor to Mr.Upjit Singh Sachdeva, RPAL President Wilhelmina Mulbah Siaway and the Chairman of RDFI , J. Tokpah Mulbah stated that the Certificate of Honor is in recognition of Jeety exceptional contributions to Liberia’s rubber sector and his unwavering support for rubber farmers, particularly during critical periods of limited market access.
“Your company commitment to sustaining farmer livelihoods and promoting community welfare is highly commendable.”
Jeety Rubber has remained supportive of the Ministry of Agriculture’s regulated pricing system introduced in June 2025. The reform came as a result of complaints from farmers over pricing practices, under which buyers had previously set prices.
Jeety Rubber, which operates a more than US$75 million rubber processing facility in Weala, Margibi County, requires between 200 and 250 tons of raw rubber daily for production. The company’s annual rubber demand ranges from 25,000 to 40,000 tons, with smallholder farmers being the main suppliers.
At the honoring ceremony, RPAL and RDFI also robed Mr. Jeety in traditional attire and conferred upon him the Liberian name “Kolleh,” meaning “a bright and good man,” a rare cultural distinction that underscored the depth of community esteem he has earned.
Amongst other honorer was Agriculture Minister Dr. Alexander Nuetah and the Liberia Agriculture Company.
Minister Nuetah in his remarks reminded smallholder farmers of the urgent need to increase production, noting that the industry was performing well below the combined intake capacity of its four processors.
He noted that while the industry now has both the infrastructure and the market to absorb greater volumes, it continues to struggle with production shortfalls, with last year’s total output recorded at approximately 180,000 tons, far below the government’s production targets.
“The factories are ready. The price regime is fair and transparent. What we now need is production, more tapping, more output, more commitment from every farmer with rubber on their land,” Min. Nuetah said.
The Minister also reaffirmed the government’s firm policy stance against the export of unprocessed rubber, reminding farmers and their cooperatives of the need to sell exclusively to processors and not to roadside or informal buyers operating outside the regulatory framework.
